Cooperation project „Social Selling” with HILTI

HILTI is a specialist and market leader for fastening technology, tools, software and solutions in the construction industry. With around 34,000 employees worldwide, HILTI generated sales of around CHF 6.5 billion in 2023 through direct selling.

Last week, the student teams presented

• their intermediate results of a best-practice analysis,
• their findings derived from employee interviews from three different countries
• together with first ideas of a matching social selling strategy

directly at the HILTI R&D and production site in Kaufering.

Afterwards, we were invited on a factory tour of the chemical dowel production, the HILTI fire protection equipment and the drill production halls. With Hans Jörg Schwarz and Peter Schüder - former Hilti production engineers - we had excellent and experienced guides over the entire 165.000m2 (!) factory site.

Many thanks to Liza Cascioli, Sarah Kammermann, Markus Mühl and Johannes Dott from HILTI’s social media team for sponsoring the project and providing valuable feedback.

A big thank you also goes to Employer Branding Manager Alexandra Lüttke for organizing our visit to Hilti.

We look forward to the next steps in our cooperation.

Matthias Schlipf