MSc in Business Administration – Applied Business Innovation
Teaching language: German
With a master's degree in Business Administration at Hochschule München, you can count on a solid and practically-oriented business education of the highest standard. Each of the six specialisations on offer provides you with excellent preparation for team-oriented and professionally competent leadership in the business world. You will study in a small, highly qualified cohort – only the best applicants are accepted. The intensive teamwork, which is enthusiastically supported by lecturers from both the university and the business world, fosters close personal relationships and your professional development. You will demonstrate your learning not only through exams, but also through practically-oriented project work and presentations. The programme is complemented by excursions to partner companies.
The Applied Business Innovation specialisation is the right choice for you if you wish to develop outstanding skills in the fields of business innovation, business development and international business.
Find out more about the programme:
Establishing cultures of innovation, developing forward-looking business models, and tapping into foreign markets: these are the three core competencies taught on the master's degree programme in Business Administration - Applied Business Innovation. You will learn, both theoretically and practically, how to establish and implement innovation-focused strategies, structures and methods. You will learn how to scrutinise existing business processes and how to identify and realise the value-creation potential of new business ideas. You will expand your language skills and build up intercultural expertise for your work in key international markets. Whether as a specialist or manager, or working in management consultancy, with an MSc specialising in Applied Business Innovation you will be ideally qualified to initiate and support innovation processes within organisations.
Find out more about the course content and structure for our master's degree in Business Administration, specialising in Applied Business Innovation:
Brochure (in German)
Would you like to play an active role in driving a company’s development? Would you like to put interesting ideas through their paces and turn them into tangible innovations and new business models? Do you enjoy working closely with your fellow students and lecturers?
Is a practically-oriented focus important to you, ideally combined with an internship abroad? Then this master’s programme is just right for you!
The MSc in Business Administration, specialising in Applied Business Innovation, qualifies graduates to start their careers as specialists and future managers who can bring particular strengths in the areas of innovation, business development, agile project management, intercultural understanding and English language skills to a company.
The first semester focuses on the various dimensions of innovation: the main emphasis is on competencies, models, techniques and methods. In the second semester, the focus shifts to strategic issues relating to business development both domestically and, in particular, abroad, as well as the specific skills required for working on innovation projects. The third semester is heavily focused on practical work, comprising a research study, a co-innovation project and the writing of the Master’s thesis.
Here is an overview of the study modules:
Course structure (for students starting from winter term 2026)
An internship abroad lasting several months with an international company – which may also form part of your Master’s thesis – or an additional semester at an accredited foreign university are optional.
In addition, you will be prepared for working abroad through intercultural training and studies on the establishment of German companies overseas.
The stay abroad can take place after the second semester of study. As there are usually more applications than places available abroad, master's degree students must go through a selection procedure. A place cannot be guaranteed.
See also: information sheet
Like all our master’s programmes, the MSc in Business Administration, specialising in Applied Business Innovation, opens up excellent career prospects for you.
There are many career options open to you. Staff members with a focus on development and a background in innovation are sought after in strategy departments, business development units, organisational development and as in-house consultants. Management consultancies are also a viable option for starting your career – our graduates are distinguished by their outstanding customer focus.
The information session for the 2026 intake took place on 20 March 2026.
Info Session Leaflet (in German)
The next date will be announced in early 2027.
All key dates (e.g. info sessions, application period and admission interviews) for the Applied Business Innovation specialisation can be found in the calendar.
Our admission requirements are:
- a bachelor's degree in Business Administration (or an equivalent subject) comprising at least six theoretical semesters and at least 180 credit points (ECTS), completed with an overall examination mark of 2.59 or better.
- If only 180 ECTS have been obtained, the missing 30 credit points must be successfully completed or evidence of them provided within 12 months of commencing the master’s programme.
- New from 2026: Proof of at least 10 credit points (ECTS) from modules in economics and/or mathematics from the above-mentioned degree programme.
- For foreign bachelor’s degree certificates: VPD (preliminary examination), issued for Hochschule München. Please apply for this via uni-assist by the end of March.
- For bachelor's degrees obtained outside the EU: proof of a GMAT (no minimum score).
- International applicants who did not obtain their university entrance qualification at a German-speaking educational institution must provide evidence of German language proficiency at level B2 (CEFR) before commencing their studies – see ‘Proof of German language proficiency’. This does not apply to applicants for the Digital Technology Management specialisation.
- To assess suitability for the specific degree programme, an admissions interview is held (usually at the end of June or in July). Candidates must pass this interview.
- In addition, applicants should already have English language skills at level B2 (CEFR) at the time of application (no proof required).
Applications for the following winter semester can be submitted from 2 to 31 May and must, without exception, be made online via our application portal.
Please see our FAQs for further details (including a video overview on how to apply).
The admissions interview for the master's degree in Business Administration, specialising in Applied Business Innovation, took place online on 25 and 26 June 2026.
Information 2026 (in German)
Reading:
hy Corporate Innovation Report 2023 (in German)
The date and details of the next admissions interview will be announced in early 2027.
If your application meets all the admission requirements, you will receive an invitation by email, containing further details, no later than one to two weeks before the date of the interview. Please keep the whole day or days free until then.
If you have ‘passed’ the admissions interview, you will receive your admission letter via Primuss approximately 1–2 weeks later.
If your application does not meet our admission requirements, you will not be invited to an interview. The official rejection letter will only be sent once the interviews have been completed in July (via Primuss).
All students are required to pay a Student Union fee .
In addition, from winter semester 2026/27, tuition fees of €700 per semester will apply to students from non-EU countries (see Fees FAQ ).
