Major subject in Digital Business Transformation
A warm welcome to the Digital Business Transformation major subject!
On the ‘Digital Business Transformation’ (DBT) major subject, you will learn to innovate using digital technologies.
Digital technologies lie at the heart of many business models, products and processes – such as in two-sided markets (e.g. Airbnb, Uber), connected cars (e.g. Tesla, BMW), online banking (e.g. all banks), smart logistics tracking (e.g. DHL), accounting processes (e.g. Celonis) and modern HR applications (e.g. SAP).
The major subject …
- teaches the digital transformation of business models and processes
- introduces you to the latest digital technologies
- offers projects in collaboration with real companies
- is both theory-based and practical
- introduces you to tried-and-tested approaches to solution development (which you can use later in business)
- can be combined with all other major
Note: seminar papers and project reports may also be submitted in German
Do you want to implement the business models of the future or design innovative processes? Then this specialisation is just right for you!
As a student on the ‘Digital Business Transformation’ major subject, by the end of your Bachelor’s degree you will be able to
- innovate business processes using digital technology to enable the Transformation of companies
- innovate business models to drive new ways of creating and capturing value for any type of business
- apply digital technologies and develop digital business models in real-world business scenarios to support the Transformation
James Manyika: “Automation, digital platforms and other innovations are changing the fundamental nature of work. (…) There were gaps in technical skills, such as degrees in STEM [science, technology, engineering and mathematics] subjects, but also in soft skills such as communication and teamwork” (Manyika, J., 2017. Technology, jobs and the future of work. McKinsey Global Institute).
Combining business management skills with an understanding of digital technologies and innovation gives you an edge when applying for almost any role in today’s job market. Simply search for ‘digital innovation’ or ‘digital Transformation’ along with your preferred location on a job search engine and take a look at the results.
| Module number | Module title | ECTS |
|---|---|---|
| DB.1 | Digital Process Management | 5 |
| DB.2 | Digital Business Models | 5 |
| DB.3 | Project Study: Digital Technologies | 5 |
The assessment method for all three modules is seminar papers or project reports (these may also be submitted in German)
Modern teaching methods are used in the DBT major subject, for example:
- practical projects
- guest lectures and field trips
- "Digital Technologies" Learning Lab:
- Co-Innovation Lab
- Bachelor's degree theses involving practical work
Detailed module descriptions can be found in Hamster (formerly NINE).
