Prof. Dr. Eva Anderl
Fakultät 10
Room: LO 220
Address: 81243 München, Am Stadtpark 20
T +49 89 1265-2783
Professorship:
Digital transformation
Functions:
- Co-ordination of the master's degree programme in ‘Digital Technology Management’
- Department Alumni Officer
- Student Advisor for the German National Academic Foundation
Consultation hours:
Consultations by prior arrangement via email
Fact sheet
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Expertise and Responsibilities
- Digital business models and digital transformation
- Data Science / Data Analytics
- Data-Driven Marketing
- Digital marketing
- Customer Relationship Management
Further information
- Studied computational linguistics, with computer science and French as minor subjects, at Ludwig Maximilian University of Munich
- Supplementary studies at Bayerische Eliteakademie
- Doctorate in Marketing at the University of Passau, the Technical University of Munich and the University of Massachusetts
- Extensive professional experience in the fields of consultancy, digital business and data analytics
Publications via ORCID
https://orcid.org/
If you are interested in writing a thesis in one of my areas of specialization, please contact me by email.